Google SEO Marketing Tips - Using Online Press Releases to Get FREE or Low Cost Traffic from Google in 24 Hours or Less!
There are a lot of ways nowadays to get traffic from the internet and search engines. If you have read my blog you know that I have been pushing Google Business Directory Listings, Google Websites, Profile Pages etc....but perhaps nothing brings in faster results than submitting Online Press Releases.
Online Press Releases can get first page search engine rankings within as little as 15 minutes up to 24 hours and if you are a bit savvy with how you market them you can get them to "stick" for months and even years at a time.
I have written 65 press releases in the last 5 months and have gotten an extra 14,000 visitors to my websites and client websites I have done work for.
If you are a real estate agent looking to get some targeted traffic I would suggest a few things about doing Press Releases.....
1. Focus on niche markets - I am in San Diego but if I focus on Pacific Beach, Mission Beach, Ocean Beach etc...I will have a better chane for success.
2. Submit your press release to multiple services - I nomally use three that are either free or less than $5.00 to use
3. Write script and copy that is at least 6-8 paragraphs in length.
4. Focus the Press Release on ONE keyword phrase per article
If you do not rank in the search engines within 24 hours then the chances are you did not get the keywords in the article enough or you repeated the phrases over so many time Google did not like it.
IE: Pacific Beach Condos for Sale
I want that to be the main keyword but I want to say things like
"the condo market in Pacific Beach is picking up"
"condos are becoming popular in Pacific Beach"
etc...I do not want to keep repeating the same phrase over and over as that constitutes spamming and the search engines do not like it.
So the goal is to incorporate those words in the text without repeating the same phrase over and over, although the main keyword phrase should always be used in the title.
Check out this video Sean and I did showing some Press Releases I have done that rank high in Google
http://ping.fm/C3ImC
If you want some more free real estate marketing tips visit www.postandsend.com and provide an email address and I can send out other ways to get free or low cost traffic to your real estate website.
Best wishes to your continued success!
Saturday, October 24, 2009
Friday, October 23, 2009
How to Format Keywords, Title Lines and Meta-Tags for Google SEO
When it comes to formatting a real estate website one of the most common mistakes I see is how people set up their title lines, keywords and keyword descriptions areas.
First off let me just explain that "keywords" and "meta-tags" are the same thing, just with two different names. This often leads to a little confusion.
Keywords / Meta-tags
There are three things to go with setting up keywords.
1. Assigning the keywords you want to use for your home page
2. Creating a "description" for your keywords
3. Setting up the Title Lines in your website for your keywords
When setting up keywords make sure you do not overload that section with more than 4 keyword phrases max.
Normally when working with websites I can see as many as 20 keyword phrases stuffed in the back end of a real estate website and that is not good for getting search engine rankings.
Keywords should be relevant keyword phrases like
"home for sale in pacific beach" "pacific beach real estate for sale" and not homes, houses, condos, real estate, realtor, real estate agent etc.....
Never use keywords if you do not have the words mentioned and used on your home page.
Many times I will see "mission beach homes" "pacific beach homes" ocean beach homes" etc......but the Mission Beach, Pacific Beach, Ocean Beach words are not even mentioned on the home page.
That is why I do not like websites where the home search feature is presented as just a button that says "home search".
If you do not bring the home search feature into your home page abd break it down with some descriptive text then you are not converting the amount of visitors you need to and also not getting any useful content on the home page to back up the keywords you have in the back end.
If you service a ton of areas then you are best off to create a web page and/or landing page on your website for each area - it helps your site rank better overall if you can add more content on it anyway.
As an example let's say that Pacific Beach is the main market - use some keywords for Pacific Beach on the home page and / or create keywords for the home page like "san diego beach real estate" or "san diego coastal real estate" since Pacific Beach is a section of San Diego.
Then you would want to create a seperate page for Mission Beach, Pacific Beach, Ocean Beach, La Jolla etc...and use keywords relavent for each area on those new pages.
Just about every real estate website company allows you to add additional pages at no xtra charge and the more content you have on the website the better your chances of getting good organic search engine placement.
The Description Section
The "Description" area of the website - which normally sits right below where you add the keywords should be 1-2 sentences which include the keywords you just added in the meta-tag / keyword section.
If my keyword phrases are "homes for sale in pacific beach" and "pacific beach ca oceanfront condos" then the description should be something like "Find Pacific Beach homes and oceanfront condos for sale on and by the beach"
The key is that the one to two sentence description should include the keywords you are using.
The biggest tip is to then add the description on the home page of the website towards the top of the landing page.
Title Lines
It is also important thattle lines include the keywords you added in the keyword / metatag section website.
One common thing I see if real estate agents stuffing their name in the title line section and that is a mistake since coming up in Google under your name is easy and does not require you to use a title line for that purpose.
Title lines should contain 2 keywords phrases seperated by acomma or | character. In general title lines should not exceed 80 characters in length.
If you can coordinate your keywords / meta-tags with verbage on the website, a good description and title line you can start getting free treaffic from Google.
One tip for doing this is to use long keyword strings like "home for sale in Pacific Beach Ca" or "Pacific Beach Ca real estate listings for sale"
These "long tail" keywords are much easier to rank under than keywords like "Pacific Beach real estate" which normally have much more competition and require more work, backlinks etc to get ranked.
By formatting your real estate website correctly and providing search engines the information they are looking for you can deliver more relevant search results to the end user and thus get much better rankings in Google and Yahoo.
I have been able to get my help companies like www.realestatemarketingnerds.com wesbite to rank on the first page of Google out of 100 million websites for "real estate marketing company" by using this same formula and even though I am just a one man band I can compete with much larger companies the same way that agents need to in todays real estate market
If you need help or have questions you can email me at info@postandsend.com
or call me at 888-270-POST
Best wishes to your success!
David Fresquez
www.postandsend.com
When it comes to formatting a real estate website one of the most common mistakes I see is how people set up their title lines, keywords and keyword descriptions areas.
First off let me just explain that "keywords" and "meta-tags" are the same thing, just with two different names. This often leads to a little confusion.
Keywords / Meta-tags
There are three things to go with setting up keywords.
1. Assigning the keywords you want to use for your home page
2. Creating a "description" for your keywords
3. Setting up the Title Lines in your website for your keywords
When setting up keywords make sure you do not overload that section with more than 4 keyword phrases max.
Normally when working with websites I can see as many as 20 keyword phrases stuffed in the back end of a real estate website and that is not good for getting search engine rankings.
Keywords should be relevant keyword phrases like
"home for sale in pacific beach" "pacific beach real estate for sale" and not homes, houses, condos, real estate, realtor, real estate agent etc.....
Never use keywords if you do not have the words mentioned and used on your home page.
Many times I will see "mission beach homes" "pacific beach homes" ocean beach homes" etc......but the Mission Beach, Pacific Beach, Ocean Beach words are not even mentioned on the home page.
That is why I do not like websites where the home search feature is presented as just a button that says "home search".
If you do not bring the home search feature into your home page abd break it down with some descriptive text then you are not converting the amount of visitors you need to and also not getting any useful content on the home page to back up the keywords you have in the back end.
If you service a ton of areas then you are best off to create a web page and/or landing page on your website for each area - it helps your site rank better overall if you can add more content on it anyway.
As an example let's say that Pacific Beach is the main market - use some keywords for Pacific Beach on the home page and / or create keywords for the home page like "san diego beach real estate" or "san diego coastal real estate" since Pacific Beach is a section of San Diego.
Then you would want to create a seperate page for Mission Beach, Pacific Beach, Ocean Beach, La Jolla etc...and use keywords relavent for each area on those new pages.
Just about every real estate website company allows you to add additional pages at no xtra charge and the more content you have on the website the better your chances of getting good organic search engine placement.
The Description Section
The "Description" area of the website - which normally sits right below where you add the keywords should be 1-2 sentences which include the keywords you just added in the meta-tag / keyword section.
If my keyword phrases are "homes for sale in pacific beach" and "pacific beach ca oceanfront condos" then the description should be something like "Find Pacific Beach homes and oceanfront condos for sale on and by the beach"
The key is that the one to two sentence description should include the keywords you are using.
The biggest tip is to then add the description on the home page of the website towards the top of the landing page.
Title Lines
It is also important thattle lines include the keywords you added in the keyword / metatag section website.
One common thing I see if real estate agents stuffing their name in the title line section and that is a mistake since coming up in Google under your name is easy and does not require you to use a title line for that purpose.
Title lines should contain 2 keywords phrases seperated by acomma or | character. In general title lines should not exceed 80 characters in length.
If you can coordinate your keywords / meta-tags with verbage on the website, a good description and title line you can start getting free treaffic from Google.
One tip for doing this is to use long keyword strings like "home for sale in Pacific Beach Ca" or "Pacific Beach Ca real estate listings for sale"
These "long tail" keywords are much easier to rank under than keywords like "Pacific Beach real estate" which normally have much more competition and require more work, backlinks etc to get ranked.
By formatting your real estate website correctly and providing search engines the information they are looking for you can deliver more relevant search results to the end user and thus get much better rankings in Google and Yahoo.
I have been able to get my help companies like www.realestatemarketingnerds.com wesbite to rank on the first page of Google out of 100 million websites for "real estate marketing company" by using this same formula and even though I am just a one man band I can compete with much larger companies the same way that agents need to in todays real estate market
If you need help or have questions you can email me at info@postandsend.com
or call me at 888-270-POST
Best wishes to your success!
David Fresquez
www.postandsend.com
Saturday, October 17, 2009
Tuesday, October 13, 2009
Monday, September 14, 2009
?When it comes to lead generation?what works??
Last year Baylor researchers asked real estate agents, “When it comes to lead generation–what works?”
These researchers discovered two things.
First, those real estate agents who reported doing better–or much better–in their market than most agents reported significantly higher lead conversion rates to appointments.
Second, these same agents reported higher conversion rates from appointments to a transaction.
What was their secret? Well, their secret pretty much boiled down to 5 characteristics that make up a compelling real estate agent profile.
Let me show you what I mean.
Real estate agents who reported doing much better in their market tended to:
1. Have higher lead and appointment conversion rates.
2. Spend less on open houses as a percentage of their total spending.
3. Spend less on promotional items as a percentage of their total spending.
4. More productive when using open houses.
5. More seeker oriented in their lead generation activities
One way to approach this information is to use it as a baseline for your own lead generation investment. The question is: Are your lead generating strategies seeker-oriented or attract oriented?
Attract-oriented strategies tend to be activities like print advertising or signage where the real estate agent puts out the ad or the sign and then waits for leads to come in.
These types of strategies tend to be passive. You sit and wait.
On the other hand, seeker-oriented real estate agents typically invested in the proactive strategies like networking, referrals and IVR technology.
These type of strategies are active. Aggressive. They put you in control of your leads. And your career.
Yes, I know. Aggressive strategies are nerve racking for the timid. So, the question is: If you could be in control and guide your career to success, don’t you think it’s worth the risk of sticking your neck out there a little to be more aggressive?
I do. And I hope you do, too. You and your career are worth it. Let me know what you think.
David @ Post and Send.com
www.postandsend.com
These researchers discovered two things.
First, those real estate agents who reported doing better–or much better–in their market than most agents reported significantly higher lead conversion rates to appointments.
Second, these same agents reported higher conversion rates from appointments to a transaction.
What was their secret? Well, their secret pretty much boiled down to 5 characteristics that make up a compelling real estate agent profile.
Let me show you what I mean.
Real estate agents who reported doing much better in their market tended to:
1. Have higher lead and appointment conversion rates.
2. Spend less on open houses as a percentage of their total spending.
3. Spend less on promotional items as a percentage of their total spending.
4. More productive when using open houses.
5. More seeker oriented in their lead generation activities
One way to approach this information is to use it as a baseline for your own lead generation investment. The question is: Are your lead generating strategies seeker-oriented or attract oriented?
Attract-oriented strategies tend to be activities like print advertising or signage where the real estate agent puts out the ad or the sign and then waits for leads to come in.
These types of strategies tend to be passive. You sit and wait.
On the other hand, seeker-oriented real estate agents typically invested in the proactive strategies like networking, referrals and IVR technology.
These type of strategies are active. Aggressive. They put you in control of your leads. And your career.
Yes, I know. Aggressive strategies are nerve racking for the timid. So, the question is: If you could be in control and guide your career to success, don’t you think it’s worth the risk of sticking your neck out there a little to be more aggressive?
I do. And I hope you do, too. You and your career are worth it. Let me know what you think.
David @ Post and Send.com
www.postandsend.com
Wednesday, September 2, 2009
Lead Evolution - A Quick Peak at Dr. Mike's Latest Innovative Software
I recently was privy to an incredible
software application... that (get this!)
finds people on the internet already
interested in your product or service.
Imagine going to the some of the worlds most visited sites and instanly find quality matches of what your selling and what they want to buy. Instantly.. I couldnt believe it myself until I saw it with my own to eyes...
In fact, a quick test found 34 leads
in just 18 seconds...who've said YES.
I'm interested.
See for yourself how incredible
this app...I dare say it could change
your internet business.
Check out the short video explaining more.
http://rt.nu/rb9o
software application... that (get this!)
finds people on the internet already
interested in your product or service.
Imagine going to the some of the worlds most visited sites and instanly find quality matches of what your selling and what they want to buy. Instantly.. I couldnt believe it myself until I saw it with my own to eyes...
In fact, a quick test found 34 leads
in just 18 seconds...who've said YES.
I'm interested.
See for yourself how incredible
this app...I dare say it could change
your internet business.
Check out the short video explaining more.
http://rt.nu/rb9o
Sunday, August 30, 2009
Troopal - An Unbias Review
Review of Troopal and EAPD Software
Ive spent a good amount of time testing this and other sofrware applications that provide auto posting to classified websites like craigslist, backpage and alike.
In my research, there are just a handful of non black hat companies out there that provide a working version with support.
I will write a review on all well and not so well known autoposters and hopefully provide my readers with some good information. I have learned a lot doing this and think it will be helpfull to other people out there...
The 3 software applications that I will be discussing will be 1) Troopal, CLAD, and CLBOTPRO. I have tested all 3 versions and will provide results in this and future blogs.
The first software application I want to introduce you to is Troopal. Troopal is the successor to Easy AD Posting Deluxe software. Currently, as a whole, the company proudly states they post over 1.5 million ads per month on craigslist! WOW... Thats a lot of posts, wouldnt you agree? Since taking over EAPD, the team at Troopal have been burning the midnight and it seems to have paid off. With the recent upgrades, troopal has made some critical changes that make the poster's job easier and more goof proof then before.
Troopal has a full support staff and is available by phone to answer questions. In fact, at one point, i spoke to a customer service rep for over 1 hours discussing techniques on how to post.. Again,, talking technques..not discussing how to get it work.
The software itself is very easy to use and navigate. It is very easy to create a campaign in seconds. If you plan to post lots and lots of ads, the system allows you to add variables to ensure you dont post the duplicate ad over and over again.
You can easily post 10 ads in as little as 13 minutes. Another great feature is that you can set up the auto campaign to post your ads in the future to automatcally post for you.
You can set up an unlimited amount of posts that you want set up daily, weekly and even hourly.
Many video tutorials are available to watch. The forum provides a great source of information for the newbie poster and also the experienced one.
By far, Troopal offers the most well rounded "working" package out there. However, there is few negatives that I have to ad..The first thing, it can be addicting to post. Dont shoot yourself in the foot when you see how easy it is to post 10,20, 30 ads in minutes. You will piss many people off and ultimately to "volunteer flag brigade" will get you and flag your ads! Now that you have this tool, its important to use it wisely.
On a scale of 1-10, I give troopal a 8/9 for inngenuity and simplicty..
Here is a link to view more information and to learn more about troopal..
http://ping.fm/wVzTu
My next blog I will write a review on the New Star on the Block, "CLAD"
Ive spent a good amount of time testing this and other sofrware applications that provide auto posting to classified websites like craigslist, backpage and alike.
In my research, there are just a handful of non black hat companies out there that provide a working version with support.
I will write a review on all well and not so well known autoposters and hopefully provide my readers with some good information. I have learned a lot doing this and think it will be helpfull to other people out there...
The 3 software applications that I will be discussing will be 1) Troopal, CLAD, and CLBOTPRO. I have tested all 3 versions and will provide results in this and future blogs.
The first software application I want to introduce you to is Troopal. Troopal is the successor to Easy AD Posting Deluxe software. Currently, as a whole, the company proudly states they post over 1.5 million ads per month on craigslist! WOW... Thats a lot of posts, wouldnt you agree? Since taking over EAPD, the team at Troopal have been burning the midnight and it seems to have paid off. With the recent upgrades, troopal has made some critical changes that make the poster's job easier and more goof proof then before.
Troopal has a full support staff and is available by phone to answer questions. In fact, at one point, i spoke to a customer service rep for over 1 hours discussing techniques on how to post.. Again,, talking technques..not discussing how to get it work.
The software itself is very easy to use and navigate. It is very easy to create a campaign in seconds. If you plan to post lots and lots of ads, the system allows you to add variables to ensure you dont post the duplicate ad over and over again.
You can easily post 10 ads in as little as 13 minutes. Another great feature is that you can set up the auto campaign to post your ads in the future to automatcally post for you.
You can set up an unlimited amount of posts that you want set up daily, weekly and even hourly.
Many video tutorials are available to watch. The forum provides a great source of information for the newbie poster and also the experienced one.
By far, Troopal offers the most well rounded "working" package out there. However, there is few negatives that I have to ad..The first thing, it can be addicting to post. Dont shoot yourself in the foot when you see how easy it is to post 10,20, 30 ads in minutes. You will piss many people off and ultimately to "volunteer flag brigade" will get you and flag your ads! Now that you have this tool, its important to use it wisely.
On a scale of 1-10, I give troopal a 8/9 for inngenuity and simplicty..
Here is a link to view more information and to learn more about troopal..
http://ping.fm/wVzTu
My next blog I will write a review on the New Star on the Block, "CLAD"
Thursday, August 13, 2009
Would You Like To Make Insane Amounts Of Money?
Have Your Own Cash-Sucking Twitter-Related Reseller Website Online And Earning Money
... 15 Minutes From Now!
Check Out This KILLER MRR/PLR Package
And Prepare To Be Stunned!!
SUPER BONUS:
Fully Designed Salespage & Graphics Included
Upload & Start Selling Instantly - Keep 100% Of The Profits!
Hi Tweeple!
Twitter is sizzling hot these days. It is more than just a fun way to communicate with people all around the world: it is a global phenomenon that is growing every second of every day, with millions of people eagerly awaiting your messages.
As you no doubt have heard, Twitter’s traffic is growing at an incredible rate. As of April 2009 there are currently 6 Million (yes, you read it right.... 6 MILLION) registered Twitter users, which equates to around 3.8% of people on the Internet.
Twitter is here to stay and ...
Right here before you is the opportunity
to claim your piece of the pie
I have put together a one-of-a-kind package that will teach people everything they need to know about Twitter: from setting up their first Twitter account to driving hundreds of followers and traffic to their website. The package includes the newest ebooks, video tutorials and other products available out there!
All products have been carefully selected and they're all high quality products. On top of that, they all have MASTER RESALE RIGHTS AND/OR PRIVATE LABEL RIGHTS , so you can not only use these products yourself, but you can also re-sell them and keep 100% of the profits: you can sell the individual products contained within the package separately, together, or you can repackage them. You can also sell this entire TwitSellers' Dream package itself! I will provide you with a ready-made sales page similar to this one.
There has never been a quicker or easier way to start your own automated online business. All the hard work has already been done for you.
All you have to do is insert your order link, upload your products & pages and begin making sales!
You are literally only minutes away from owning your very own turnkey special offer, designed to start raking in the profits almost instanly!
All Products Included In This Amazing Package:
Click here for more information, http://postandsend.com/twitmega/index.html
To Your Success!
B. David Fresquez
Have Your Own Cash-Sucking Twitter-Related Reseller Website Online And Earning Money
... 15 Minutes From Now!
Check Out This KILLER MRR/PLR Package
And Prepare To Be Stunned!!
SUPER BONUS:
Fully Designed Salespage & Graphics Included
Upload & Start Selling Instantly - Keep 100% Of The Profits!
Hi Tweeple!
Twitter is sizzling hot these days. It is more than just a fun way to communicate with people all around the world: it is a global phenomenon that is growing every second of every day, with millions of people eagerly awaiting your messages.
As you no doubt have heard, Twitter’s traffic is growing at an incredible rate. As of April 2009 there are currently 6 Million (yes, you read it right.... 6 MILLION) registered Twitter users, which equates to around 3.8% of people on the Internet.
Twitter is here to stay and ...
Right here before you is the opportunity
to claim your piece of the pie
I have put together a one-of-a-kind package that will teach people everything they need to know about Twitter: from setting up their first Twitter account to driving hundreds of followers and traffic to their website. The package includes the newest ebooks, video tutorials and other products available out there!
All products have been carefully selected and they're all high quality products. On top of that, they all have MASTER RESALE RIGHTS AND/OR PRIVATE LABEL RIGHTS , so you can not only use these products yourself, but you can also re-sell them and keep 100% of the profits: you can sell the individual products contained within the package separately, together, or you can repackage them. You can also sell this entire TwitSellers' Dream package itself! I will provide you with a ready-made sales page similar to this one.
There has never been a quicker or easier way to start your own automated online business. All the hard work has already been done for you.
All you have to do is insert your order link, upload your products & pages and begin making sales!
You are literally only minutes away from owning your very own turnkey special offer, designed to start raking in the profits almost instanly!
All Products Included In This Amazing Package:
Click here for more information, http://postandsend.com/twitmega/index.html
To Your Success!
B. David Fresquez
Why so many agents fail on Craigslist
Post and Send.com
Group Organizer
Aug 10, 2009 12:17:23 PM
This post has not been rated.
I hear these 2 words alot, "Success and Fail" when I am discussing the benefits classified posting and it doesnt take long to find out why agents fail at craigslist, backpage or any other social maketing websites.
For those agents who fail at classified marketing there is ussually a minimum 4 factors that contribute to their failure. In fact, depending on what you what post, guarantees failure.
Common Failures on Craigslist:
Poor Titles
Poor Ad Copy/Flyer
Actual Time Posting the Ad
Poor Posting Habits
Frequency of Posts
I am going to cover all 5 of the above topics and provide some great tips to turn your "failures' into "success".
Poor Titles:
You can have the best offers, best services best everything, but if the title is terrible or poorly written, no one will click on it. If no one clicks on the the title all your efforts go out the window.
Unfortunately, our societys "online brain" has been programmed to think in under 140 characters or less which makes the "art of story telling" that much more important.
Make an effort to create a min of 3 compelling titles per ad that you create.
Here is 2 examples of a good title versus a bad title for the same home for sale:
Bad Title Sample:
"1987 Home with side and backyard in nice neighborhood"
Good Title Sample:
"Rarely Available Home for Sale in Desireable Neighborhood. Inviting side and backyard is ideal entertaining"
Poor Copy/Flyer
You dont need a fancy flyer to be effective. What makes an ad effective is the content and even more important, the "call to action". With no "call to action" in your advertisment you might as well not even advertise it. Consumers including home buyers need suggesting and persuasion to take take action.
When to Post your Ads?
For real estate, statiscally, before 8 am and after 6 pm is the best time frame. However, with over 8 billion page views per month on Craigslist there is no shortgage of people online looking 24/7
Poor Posting Habits:
You need to keep your posts "dynamic" and "fresh" and never "stale" or "static". With every post you should have a different title. Just like direct mail, it takes a consumer upto 6 times to see the same message before they take action. So if it takes someone to see your ad more than once, make sure it pounds the same message to them with the same call to action.
Also, do not use the same craigslist account over and over. Create more than one and rotate them daily.
Frequency:
Without doubt, the best frequency is to have the ability to post every day. Not once per week, or twice per week but every day. If you dont, you will get lost in the abyss of the thousands of posts daily on craigslist.
These tips are for realtors who want to bulk post on craigslist and not for the casual poster. These tips and techniques are tried and tested and have proven to work.
More tips to follow. I hope this information helps those who are in need of assistance and have no where to turn
For more information visit www.postandsend.com
Group Organizer
Aug 10, 2009 12:17:23 PM
This post has not been rated.
I hear these 2 words alot, "Success and Fail" when I am discussing the benefits classified posting and it doesnt take long to find out why agents fail at craigslist, backpage or any other social maketing websites.
For those agents who fail at classified marketing there is ussually a minimum 4 factors that contribute to their failure. In fact, depending on what you what post, guarantees failure.
Common Failures on Craigslist:
Poor Titles
Poor Ad Copy/Flyer
Actual Time Posting the Ad
Poor Posting Habits
Frequency of Posts
I am going to cover all 5 of the above topics and provide some great tips to turn your "failures' into "success".
Poor Titles:
You can have the best offers, best services best everything, but if the title is terrible or poorly written, no one will click on it. If no one clicks on the the title all your efforts go out the window.
Unfortunately, our societys "online brain" has been programmed to think in under 140 characters or less which makes the "art of story telling" that much more important.
Make an effort to create a min of 3 compelling titles per ad that you create.
Here is 2 examples of a good title versus a bad title for the same home for sale:
Bad Title Sample:
"1987 Home with side and backyard in nice neighborhood"
Good Title Sample:
"Rarely Available Home for Sale in Desireable Neighborhood. Inviting side and backyard is ideal entertaining"
Poor Copy/Flyer
You dont need a fancy flyer to be effective. What makes an ad effective is the content and even more important, the "call to action". With no "call to action" in your advertisment you might as well not even advertise it. Consumers including home buyers need suggesting and persuasion to take take action.
When to Post your Ads?
For real estate, statiscally, before 8 am and after 6 pm is the best time frame. However, with over 8 billion page views per month on Craigslist there is no shortgage of people online looking 24/7
Poor Posting Habits:
You need to keep your posts "dynamic" and "fresh" and never "stale" or "static". With every post you should have a different title. Just like direct mail, it takes a consumer upto 6 times to see the same message before they take action. So if it takes someone to see your ad more than once, make sure it pounds the same message to them with the same call to action.
Also, do not use the same craigslist account over and over. Create more than one and rotate them daily.
Frequency:
Without doubt, the best frequency is to have the ability to post every day. Not once per week, or twice per week but every day. If you dont, you will get lost in the abyss of the thousands of posts daily on craigslist.
These tips are for realtors who want to bulk post on craigslist and not for the casual poster. These tips and techniques are tried and tested and have proven to work.
More tips to follow. I hope this information helps those who are in need of assistance and have no where to turn
For more information visit www.postandsend.com
Sunday, August 9, 2009
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